Sports and Salvation on Faith Night at the Stadium

From The New York Times
It has long been noted that in certain parts of the United States, a fine line separates sports from religion. But at a minor league indoor football game last month in Birmingham, Ala., fans may have witnessed as transparent an attempt to merge football and church as had ever been tried.Before kickoff, a Christian band called Audio Adrenaline entertained the crowd. Promoters gave away thousands of Bibles and bobblehead dolls depicting biblical characters like Daniel, Noah and Moses. And when the home team, the Birmingham Steeldogs, took the field, they wore specially made jerseys with the book and number of bible verses printed on the back.
Donnie Rhodes, a children's minister at Gardendale's First Baptist Church near Birmingham, took 47 sixth graders to the game by bus and said it was the perfect outing. "It was affordable, safe and spiritual," he said. "And the kids just thought it was the coolest thing."
Mr. Rhodes and his students were at the latest in ballpark promotions: Faith Nights, a spiritual twist on Frisbee Nights and Bat Days. While religious-themed sports promotions were once largely a Bible Belt phenomenon that entailed little more than ticket discounts for church and synagogue groups, Faith Nights feature bands, giveaways and revival-style testimonials from players. They have migrated from the Deep South to northern stadiums from Spokane, Wash., to Bridgewater, N.J.
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Bill McCartney


